What is Sentiment Analysis?
Sentiment analysis (also known as opinion mining or emotion AI) is essentially the process of determining the emotional tone behind a series of words, used to gain an understanding of the attitudes, opinions, and emotions expressed within an online mention.
Why should I care about it?
The applications of sentiment analysis are endless and extremely powerful!
The Obama administration used sentiment analysis to gauge public opinion to policy announcements and campaign messages ahead of 2012 presidential election.
Companies monitor social media to track customer reviews, survey responses, competitors. Finance industry uses it to predict stock … Read the rest